The Science Behind Noni

Essential Compounds

Iridoids

Noni is the Difference

TAHITIAN NONI^TM Juice, now called TAHITIAN NONI^TM Original Bioactive Beverage, is the one and only original noni bioactive beverage on the European market.  Having acquired positive Novel Food authorisation first in 2003, TNI set the benchmark against which any new noni juice manufacturer will be measured in Europe. Since 1996, an explicit safety assessment by the European Food Safety Authority (EFSA) has been required for all products not marketed within the European Community before that date. All other noni juice products need to show that their product is of an equivalent standard to ours before they are permitted for sale within the EU.  If they do not achieve equivalence approval, those noni juice products are illegal in the market.

TNI spent millions of dollars and 3 years to be the first to bring noni juice to the European market as a Novel Food.  The application was made in April 2000 and through a rigorous safety assessment and scientific studies, the European Commission finally approved noni juice for sale in the European Union on 5^th June 2003.

Over the last 50 years, researchers have studied the biochemistry of noni fruit. We own and operate the only noni-dedicated laboratory in the world, led by renowned scientists from around the globe. Every day, we add to that understanding with our own research - we have now 14 completed human clinical trials. To find out what these have shown, please have a look at the following pages.